Horse racing giant Churchill Downs Incorporated (CDI) has rolled out the E.piphany CRM software suite to enable them better to identify, service and market to their customers.
Headquartered in Kentucky, CDI owns and operates horse racing venues throughout the United States. The Company's racetracks in California, Florida, Illinois, Indiana and Kentucky host 114 graded-stakes events and many of North America's most prestigious races, including the Kentucky Derby, Kentucky Oaks, Hollywood Gold Cup and Arlington Million.
CDI also owns off-track betting facilities and has interests in various television production, telecommunications and racing services companies that support CDI's network of simulcasting and racing operations.
"Churchill Downs Incorporated is committed to bringing value and a great experience to our customers," said Atique Shah, CDI's vice president of CRM and technology solutions." This is the first time ever in the history of horse racing that a company has adopted CRM to this level, and it requires a technology solution that can stand-up to the challenge.”