Aligning sales, marketing, service & IT

Customers don’t deal with departments, they deal with companies. And when there is no alignment and consistency between the sales, marketing and service staff, the experience can be frustrating.

So how can organisations break down the silos and align these crucial teams? This series provides expert advice on improving collaboration between the core customer-facing departments, and how this can benefit your business and ultimately, the customer experience.  

1
Customers don’t deal with departments; they deal with companies. And so when there is no alignment and consistency between the sales,...
1
Customer experience is said to be a top business priority for most companies around the world. Many experts agree that investing in CX...
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In the last decade, the internet, Big Data and social media marketing have rapidly changed the speed of business. Among the most...
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“No game plan” “No strategy” “A team of individuals” “No synergy” You might be thinking that I’m describing the reasons for England’s...
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As a Chartered Marketer, the definition I have of marketing in my head is: ‘the process of taking your goods and services to market’. That’...
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Over the past 20 years or so we’ve seen many changes in the marketing world but the biggest has been the rise of digital technology. This...
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The secret to being an amazing salesperson is fairly simple: understand what your prospects want and need, and deliver it. The sale doesn’t...
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"Marketing is the tax you pay for being unremarkable,” according to Robert Stevens, CEO of Geek Squad. What does this mean? The quality of...
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Watching the activities at the recent Olympics in Rio, it is always great to see the gold medal-winning athletes thanking the team that...
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Anyone in a customer-facing role can arguably call themselves a marketer. Any brand advocate could do the same. As McKinsey said back in...
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Customer service shouldn’t operate in a bubble. It is the public face of the company, and therefore needs to reflect all the values and...
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There was a time when the sales team viewed technology as anathema to their day jobs. Gartner estimates that circa 2000 some 80% of...
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Customer service has had a pretty rough ride over the years, often finding itself marginalised and under-appreciated. Customer service has...
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Marketing has changed dramatically over the last decade, during which time it has become an increasingly technology-dependent discipline...