|
Beware the misleading 'social by design' marketing myth!
Danyl Bosomworth responds to suggestions from Facebook's COO that brands should make marketing 'social by design'.
What does Web 2.0 mean for Net Promoter score and customer loyalty?
Rob Markey, co-author of 'The Ultimate Question 2.0', discusses customer feedback, customer loyalty and NPS in the social age.
How to stand out in a crowded inbox this Christmas
 Holiday seasons can be the hardest and busiest times of the year for retailers. A good email campaign can be the difference between a good year and a bad year. This guide provides a roadmap to helping you stand out in a crowded inbox! Download now to see how
Multichannel customers vs social shoppers: What you need to know
Marie Myles uses Experian data to shed further light on two important demographics - multichannel customers and social shoppers.
Three-minute guide: How to improve web self-service
 Web self-service is essential for delivering superior customer experience. However its current state leaves much to be desired. A recent SSPA tracking study showed successful website visits by customers declined from 48% to 40% over four years. Read this 'Three Minute Idea' on web self-service to learn more.
RightNow's EMEA Summit negotiates the elephant in the room
As RightNow's customers gathered at the Celtic Manor Resort in Wales this week, there was an elephant in the room - and his name was Larry.
Do we need CRM? Ten questions to help you decide
 There is no simple way to determine if, and at what point your organisation should implement a CRM solution. Ask yourself these 10 handy questions to help you decide if your organisation is in need of a CRM system. Download now
When customers become costs: How to tell if you're a sales-centric organisation
Lior Arussy explains why sales-centric organisations are selling, despite the customers...
How to make the right choices about marketing automation
 Choosing a marketing automation system can be a difficult decision if you're uninformed about what options you have, and unaware of the right questions to ask. Find out everything you need to know here
Loyalty World 2011: 14-17 Nov 2011, London
 Now in its ninth year, Loyalty World is a conference designed to assist marketing professionals from the world's leading brands in understanding all the elements that go into designing a successful loyalty strategy. Speakers include Tesco, Zappos, Subway and Google. Register now
|
