|
How to make social gaming a marketing success
Around $200m will be spent on advertising in social networking games this year. So what do you need to know if you want to make a success of such a campaign?
What will Hotmail's enhancements mean for marketing?
Simon Robinson discusses how the latest enhancements to Hotmail's filtering function will impact marketers.
Identifying your best customers: Free whitepaper
 This must-read whitepaper from SPSS gives insight into the data that your organisation needs to study in order to identify your most loyal (and most profitable) customers. From location to spending habits and demographic.
Find out more
Seven branding lessons from The X Factor
As The X Factor gets down to the final handful of wannabe pop stars, Ingrid Froelich explains what branding lessons can be learned from the hit show.
Marketing automation: Making the right choice
 Choosing a marketing automation system can be a difficult decision if you're uninformed about what options you have and unaware of the right questions to ask. Find out everything you need to know in this handy
Marketing Automation Buyer's Kit.
Can competency tests create service stars from your advisors?
Mary Clarke looks at the role of assessments in improving the behaviour and performance of customer service advisors.
Try Workbooks CRM free for 30 days
 Looking for CRM? Organisations today are constantly looking for ways to improve your business, offer better customers service, increase revenues and improve profitability. Try Workbooks CRM free for 30 days. Sign-up now
eBay announces Facebook integration to support social shopping
Auction site eBay is to integrate Facebook into its global commerce platforms allowing retailers to connect with consumers and offer new social shopping experiences.
Outgrown your business software? Step up to the Cloud
 Running your business on spreadsheets and outdated accounting software offers limited visibility and unpredictable cashflow within your business.
Find out how you can run your business better by stepping up to the Cloud with SAP Business By Design.
Marketers turning a blind eye to connected TV strategies
Fewer than one in eight marketers have developed a connected TV strategy even though global sales are set to reach 123 million units over the next three years.
|
