CRM: 2017 guide

The CRM technology market is evolving at breakneck speed, but what are the challenges being faced by those using CRM systems on a day-to-day basis? We dive into CRM as it stands in 2017, unearthing the trends and obstacles businesses face, talking to experts and practitioners to provide practical guidance on the elements that matter most.  

CRM towards the light
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All is seemingly rosy in the land of CRM. The market continues to be a prosperous one, having increased year on year to become worth $26.3...
Lightbulbs
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The process of requirements gathering is an important step on the path to implementing a CRM system into the organisation. In fact, CRM...
Target missed
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The process of purchasing and implementing a CRM system can be tricky at the best of times. But you can start off on the wrong foot if you...
Key holder
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As LinkedIn attests, there may be somewhere close to 20,000 people in head of CRM roles across the globe. By this measure, hiring a CRM...
Money torch
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One of the biggest factors that influences a company’s choice of CRM solution is cost. But the reality is that determining the cost of a...
Power
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In 2010, David Cameron’s recently elected coalition government announced the launch of a new operation – the provocatively-named “nudge...
Cinema
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One of the most crucial elements of the CRM evaluation and selection process is the vendor demo. With investment in CRM often considerable...
Hidden costs
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In a previous chapter of the MyCustomer CRM guide , we collated the cost of CRM systems , per head, per month. However, there are several...
Cinema
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If you have made the appropriate preparations in advance , your organisation can be confident that you go into the demo in the best...
Test
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Think you’re ready to pull the trigger on a CRM implementation? Think again! A new CRM system represents a significant investment of time...