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The digital dozen: Twelve digital marketing trends for 2012
Dave Chaffey highlights the 12 trends, opportunities and challenges that await marketing next year.
From hoarding to sharing: CRM and the democratisation of data management
Will developments in personal data management make businesses rethink the value that they hold in their customer data?
Ten reasons why it pays to be anti-social
 Anti-social means you don't have to talk to everybody, all the time. Just when it matters - and with the people who matter. Find out how to listen to the few but connect with the masses, download this paper now.
Attention economy and customer relationships: Can we beat the Dunbar limit?
Michael Wu outlines the concept of the 'Dunbar limit' and how we can break it to boost the number of strong relationships we can realistically maintain.
Inactive subscribers: What happens when they don't unsubscribe
 Developing a proactive approach to addressing inactive subscribers is critical to maintaining good list hygiene, but why? In this paper we examine inactivity management and how it can be critical to re-engagement and keeping your list clean. Download now
Where does SMS fit into mobile marketing?
Don't overlook SMS when planning your mobile marketing strategies, says Tim Norman - it could well be the 'killer app'.
Fully customisable, Cloud-based trial of Sage SalesLogix available today
 See for yourself how the right CRM solution can help you build stronger, more profitable customer relationships. Sign up today for a fully customisable Sage SalesLogix 30-day free trial.
Salesforce.com unveils Social Marketing Cloud
Salesforce.com used its record-breaking Cloudforce New York event to lift the curtain on its latest social enterprise initiative - the Radian6 Social Marketing Cloud.
Seven steps to excellent customer service
 This expert whitepaper from Esteban Kolsky, thinkJar principal, former Gartner analyst and social media guru, provides seven steps to successful social customer service. It outlines how to create and integrate social initiatives on Facebook®, Twitter®, online communities and blogs with traditional communication channels. Read more
Can social media really drive customer loyalty?
Most current loyalty programmes are short-sighted in their approach, with basic 'points win prizes' rewards, says Nick Brown. Enter social media.
Dell: The missing link for Enterprise SaaS? Really?!
 Dell would typically never make the shortlist for organisations looking to integrate existing applications with SaaS solutions, or to integrate SaaS solutions with each other. But Boomi, the application integration platform it acquired last year, might just change that. Find out more
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