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Social media: Seven ways to drive web interactions for leads - and measure them
Danyl Bosomworth explores how to increase web interactions with social media and content.
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CRM: What can Sainsbury's tiger bread tale teach us?
Why has Sainsbury's reply to a child's letter struck a chord with us? And can we all learn something from this tale?
Drive real-time personalisation and enrich customer intelligence: Free whitepaper
 To drive real-time personalisation and enrich customer intelligence you need the right data about the right individual at the right time. Web analytics can't give you that. Learn why not and why experts Semphonic think Celebrus is a strong alternative.
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Channel integration and the customer experience: What's going wrong?
MyCustomer caught up with Gary Roberts of Pitney Bowes to examine the barriers organisations face when integrating channels and what lessons can be learned.
From stretched to strengthened: Insights from global CMOs
 The first of its kind and size, the IBM Global CMO Study looks at the emerging trends and how CMOs are responding to the evolving scope of marketing.
Read the report now
Is talk of a marketing-sales fusion debating the wrong issue?
Will marketing have to merge into the sales function if it is to have a future? That's not the question we should be asking, says Nicholas Watkis.
Customer Contact Planning 2012: 23-24 April, Blackpool
 The must-attend event for everyone interested in delivering best practice, improving the customer experience and driving improvement in their contact centre operation. This conference offers an agenda containing a rich mix of topics and networking opportunities.
Register now, call 0333 123 5960 or email
events@planningforum.co.uk
Infographic: Walk-away factors in customer service
Enterprise Rent-A-Car explores the state of customer service in the UK and illustrates how retailers are one mistake away from losing customers.
Free guide: Nine reasons why marketers need CRM
 With their budgets under threat, many marketers may be sceptical about the value of CRM but are they missing a trick? This quick guide outlines nine reasons why CRM is an absolute must for your organisation.
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