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Community managers: In-house resource or outsourced service?
Recent research indicates that outsourcing community management may be on the increase. But is it the right move?
CRM Idol: It's time to vote for the winner!
View the finalists videos - and vote for your CRM Idols for the Americas and EMEA!
Do we need CRM? Ten questions to help you decide
 There is no simple way to determine if, and at what point your organisation should implement a CRM solution. Ask yourself these 10 handy questions to help you decide if your organisation is in need of a CRM system. Download now
Dave Carroll: Why my social media story still strikes a chord
The 'United Breaks Guitars' sensation responds to recent criticism his story has attracted.
Whitepaper: 17 rules of the road for customer relationship management
 When it comes to choosing the right customer relationship management (CRM) system it's important to understand the potential benefits and pitfalls before beginning your selection. Download this free guide for 17 top tips from executives, managers, employees and consultants. Download now
Oracle makes billion dollar swoop for RightNow Technologies
Oracle has announced that it has reached an agreement to acquire RightNow Technologies for $1.5bn.
Engage customers in real-time and they buy 35% more - fact
 Intelligently engaging website visitors before they abandon you can increase conversions rates over equivalent self-servers by three to six fold, increase average order values by 35% and increase total overall online sales by 20%. It requires an intelligent real-time engagement strategy
Is the CMO the right person to be driving customer engagement?
Mitch Lieberman looks at IBM's Global Chief Marketing Officer Study - and is left with a nagging question about the CMO's role in the action suggested by the report.....
How to be anti-social and provide good customer service
 Several commentators claim social media channels aren't the right way to interact with customers, since 90% of your audience don't use them. This is the right conclusion but it's drawn from the wrong premise - find out more in this whitepaper.
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