Measuring the ROI of word of mouth campaigns

Measuring the ROI of word of mouth campaigns

Many company executives like the idea of word of mouth campaigns, but doubt that such campaigns can be accurately measured. David Balter, founder and chief executive officer of the word of mouth marketing and media company BzzAgent, refutes that idea and explains how he has measured word of mouth campaigns to reflect meaningful ROIs.

This video is supplied courtesy of Fifty Lessons. To find out more about Fifty Lessons click here.

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