|
Seven tips for creating a site conversion optimisation strategy
Danyl Bosomworth lists the seven questions to ask yourself and your team about site conversion.
Game on: New CEO outlines taking Lithium to the next level
New Lithium CEO Rob Tarkoff tells MyCustomer.com how the social CRM business will avoid growing pains as it scales up to capitalise on the social media revolution.
How to be anti-social and provide good customer service
 Several commentators claim social media channels aren't the right way to interact with customers, since 90% of your audience don't use them. This is the right conclusion but it's drawn from the wrong premise - find out more in this whitepaper.
Customer-centricity and the continuing social media saga of 'the guitar man'
Vladimir Dimitroff explains why the 'United Breaks Guitar' story has once again hit the headlines.
Practical tips on customer engagement through social media
 The fifth in a series of articles from Cognizant on the future of social CRM looks at how your organisation can get more actively involved with social media. Learn expert tips on engaging through blogs, brand engagement and new approaches to adopt. Download now
How to move from measuring the past to managing the future
Data looks backward and so when you use data alone there is a lot you don't know, which could critically impact the future of your business, warns Larry Freed.
Anticipate what customers want, engage in real-time and save 25%
 70-80% of customers start their journeys online, so why not answer their questions - before they phone, send an email or abandon the conversation. Read this whitepaper to find out how to increase sales, satisfaction and first-contact resolution rates - and reduce cost of service by 25%.
Affiliate marketing: Together we can make the numbers work harder
Gary Bicker explores how advertisers, publishers and affiliate networks can share data to offer insight, generate more sales and optimise activities across marketing channels.
Free guide: Making sure your employees live up to customer expectations
 How do you make sure that employees possess the right skills and information to provide excellent service to your customers, while also effectively leveraging existing corporate systems and resources?
Read this free five-step guide to learn how
Permira to buy Alcatel-Lucent's Genesys call centre unit for $1.5bn
Telecommunications giant Alcatel-Lucent is to sell its Genesys call centre business to private equity group Permira for $1.5bn.
|
