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The rights and wrongs of implementing a community manager
A growing number of organisations are implementing community managers - but what are the tasks, qualities and structures required to make the role a success?
Shaun Smith: Crafting customer experiences for a socially connected world
Customer experience expert Shaun Smith explains social CEM and why it has become important.
Marketing automation: Making the right choice
 Choosing a marketing automation system can be a difficult decision if you're uninformed about what options you have, and unaware of the right questions to ask. Find out everything you need to know in this handy
Marketing Automation Buyer's Kit.
Oracle lifts lid on social networking and collaboration tool
Oracle CEO Larry Ellison outlined the software giant's take on enterprise social networking, in a move that marks a radical departure away from Facebook-style interfaces.
How to reach customer experience nirvana: Whitepaper
 Reaching customer experience nirvana remains elusive. Is it still a goal worth pursuing? What is needed to make the dream a reality? This whitepaper provides the answers to address both questions and outlines how your organisation can become more customer-focused. Download now
Six tips for DIY online customer research
Chris Brookes presents her six top tips for organisations looking to successfully conduct their own online surveys.
Whitepaper: Tune in to your customers and prosper
 The opinions of existing customers are increasingly the driving force behind new sales and purchases from new customers. This whitepaper offers insight into strengthening customer loyalty and extending the customer relationship beyond point of purchase. Download now
Who is using the Google+ button - and are they real?
Recent reports show that the Google+ button is now on 1 million sites and appears in 4 billion impressions every day. But, Juan Vargas asks, who is using it?
Net Promoter Associate Certification Course: London, Sydney, Miami or online
 Drive growth and reduce churn by gaining the knowledge to create an army of promoters and neutralise detractors. Become a certified associate on the only official NPS course, developed by Satmetrix, Fred Reichheld and Bain & Company. Register now
LinkedIn to move into CRM following Connected acquisition?
As LinkedIn acquires contact management start-up Connected, the second CRM-related acquisition since January, could it be planning a CRM service?
CIOs: Sick to the back teeth of being told to innovate?
 Have a look at some of the sensible ways forward and how some of your peers are doing it - and doing it well. Find out how to test your Board's genuine commitment to innovation before pledging your valuable time.
Find out more here
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