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Seven super-lame customer metrics - and four super-awesome ones
Analytics hero Avinash Kaushik shares his expertise with MyCustomer.com.
Social search and the customer experience: The perfect match?
Colin Shaw and Eleanor Cheatham explain why social search will take hold and rapidly redefine the nature of marketing, ecommerce and the digital customer experience.
Free guide: Nine reasons why marketers need CRM
 With their budgets under threat, many marketers may be sceptical about the value of CRM but are they missing a trick? This quick guide outlines nine reasons why CRM is an absolute must for your organisation.
Download now
Infographic: What are the key consumer tipping points?
This infographic reveals latest findings into what customer service issues frustrate consumers the most.
Why your sales team aren't using CRM
 Watch this free webcast now to see MyCustomer.com editor Neil Davey debate how today's CRM systems are faring with industry experts Sean McPheat and Kris McKenzie.
Watch now
Culture shock: Cynical staff are killing your customer experience
Lior Arussy warns of one of the consequences of the economic climate that businesses may not account for.
Independent research report evaluates six leading email marketing vendors
 "The Forrester Wave™: Email Marketing Vendors, Q1, 2012" report evaluates six leading email marketing vendors based on 37 criteria. The report is a valuable resource for all email marketers, especially those currently assessing email marketing vendors.
Download the full report
Satmetrix marries NPS with sentiment for new social media measurement tool
Satmetrix has launched a range of new tools that it says make business sense of social media content and will change the way businesses measure and use social media.
Guardian Changing Media Summit 2012: 21-22 March - London
 Now in its seventh year, the Guardian Changing Media Summit brings together the biggest and brightest names from around the globe to debate the future course of the media and content industries.
Register before Jan 31 to save 20%!
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