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Social CRM meets Enterprise 2.0: Social Business becomes Business as Usual?
Is Social Business simply SCRM = E2.0? Or is there more to it? Mark Walton-Hayfield investigates.


The multi-million dollar endorsement of revenue performance management?
Marketo CEO Phil Fernandez explains to MyCustomer.com why investors are putting their millions into RPM.
Doing social customer service well in seven steps
This expert whitepaper from Esteban Kolsky, thinkJar principal, former Gartner analyst and social media guru, provides seven steps to successful social customer service. It outlines how to create and integrate social initiatives on Facebook®, Twitter®, online communities and blogs with traditional communication channels. Read more


Moments of truth: How insights and conversation are driving customer advocacy
MyCustomer.com spoke with Nigel Shanahan, MD of Rapide, to discuss moments of truth in the customer journey.
Trend report: 'Send to social' revolutionising subscriber landscape
The trend to drive email subscribers to community pages such as Facebook and Twitter is on the rise. Read this report for an overview of the reasons for the growth and why traditional viral links are on the decline. Download now


Customer strategy: Contact with the enemy makes all plans obsolete!
Business is not war, but in the world of commerce, changing factors can soon make business plans obsolescent. Nicholas Watkis looks at the need for effective leadership.
Microsoft Dynamics CRM Online: Free trial
Offering you powerful CRM software delivered as a Cloud service. Find out how Dynamics CRM Online can help your business and get a free 30-day trial today. Sign up now


Report: Speech analytics adoption set to soar in 2012
The use of speech analytics in UK contact centres is expected to almost double over the next year, new research predicts.
CRM providers: Who would make your shortlist?
Purchasing CRM is a big decision and with so many software providers to choose from, how do you know the best one to choose? Tell us the brands who would make your shortlist in this poll. Vote now
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