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Why do salespeople hate CRM - and how can we help them love it?
Experts explore why salespeople dislike CRM - and provide advice on how to get them to embrace it.
Rethinking value exchange: How do we repay our customers' trust?
Ian Stockley explains the theory behind the new 'value exchange' - and how this means moving from a commercial exchange to an emotional exchange.
Making the most of your online service
 Increase one-off problem resolution in contact centres and increase customer loyalty by deflecting to chat channels. Find out how implementing a real-time engagement strategy through chat channels could save you money and grow your online sales. Download now
The internet, e-branding and the rebirth of storytelling
Authentic storytelling, in combination with social media and email, should be at the centre of any meaningful customer and prospect communication programme, says John Sadowsky.
Insurance: Defy low customer engagement with the new Net Promoter® software
 In insurance, the first opportunity to positively impact a customer relationship is often when they're most distressed. Satmetrix Xperience™ software empowers your team to offer the best help, every time. Make a difference with your customers, and they will stay with you. Find out more
Salesforce.com shrugs off growing pains for social enterprise gain
The Cloud giant posted a $3.8m loss, as it prioritises growth over profit to capture mind and market share. It worked in SFA and CRM, and now it's eyeing the social field.
How much do you know about marketing automation?
 Choosing a marketing automation system can be a difficult decision if you're uninformed about what options you have and unaware of the right questions to ask. Find our everything you need to know here
IBM advises ICT pros to skill up for social, analytics and mobile
ICT professionals should develop skills in business analytics, Cloud Computing, mobile computing and social business if they want their careers to prosper.
Poll: CRM providers - who would make your shortlist?
 Purchasing CRM is a big decision and with so many software providers to choose from, how do you know the best one to choose? Tell us the brands who would make your shortlist in this poll. Vote now
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