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Welcome to the MyCustomer.com customer communication area. We have collected hundreds of related interviews, case studies and downloads to bring you everything that you need to know about attracting and communicating with customers - from the strategic planning through to the solutions required to execute your initiative.
This area incorporates everything to do with marketing, advertising and customer acquisition.
Neil Davey
Editor
editor@mycustomer.com
Download of the week
Successful selling in turbulent times - Dealing with an economic slowdown By CSO InsightsHow can management find out what is keeping their teams from being as efficient and as effective as possible?
Looking for a solution?
Our online directory provides a comprehensive list of suppliers in all fields of Customer management. From software to consultancy, if you are looking for a solution, click here.
Our online directory provides a comprehensive list of suppliers in all fields of Customer management. From software to consultancy, if you are looking for a solution, click here.
Customer communication
Strategy feature
Benchmarking, balanced scorecards and marketing performance To use benchmarking and balanced scorecards effectively requires the chief marketing officer to be able to measure and quantify performance across all the marketing-based activities.more...Solutions feature
Next best action marketing interview: Annette Mitchell, Orange Architect of O2's much lauded next best action (NBA) marketing strategy and now responsible for implementing it at Orange, few people have as much practical knowledge of rolling out NBA as Annette Mitchell. more...Latest customer communication features
more...MyCustomer.com July competition
Email editor@mycustomer.com with your name and postal address for a chance to win a copy of Smith and Raspin's book 'Creating Market Insight'. Competition closes July 31. Winners will be randomly selected and notified after the closing date.Latest customer communication discussions
| 1 Jul | Customer Feedback Software |
| 1 Jul |
1 Replies
Customer Feedback Software |
| 11 Jun |
1 Replies
Getting media attention |
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