Real-Time CRM - Technological Horizons

This conference presentation begins by considering some of the inherent characteristics of the Internet as they impact on CRM.
It goes on to suggest that real-time CRM, dynamic communication modification, pull-technology and site visit value are the key new requirements of CRM on the Internet. Detailed diagrams show the changes which CRM architecture will need to undergo.

In the second part of this presentation, Exchange Applications discuss various database and integration packages, and argue towards an integrated CRM solution.