This paper recognizes the accelerating pace of business, shrinking cycle times, increasingly segmented markets, and constantly fluctuating regulatory environments.
Software companies that are able to build, deploy, and install products quickly can beat their competition to the market. They can differentiate themselves through shorter implementation cycles. Software companies whose products can easily respond to fluctuating business conditions are offering their customers incredible competitive advantages.
Described in detail is the how and why of business-rules engines that when embedded into software applications and products, can allow companies to offer solutions that are more powerful, extensible, and responsive to the dynamic business environments in which the service provider and the customers must compete. The paper is supported by three short case studies.