The social business AGENDA: IBM’s path to the social business

In these slides from her presentation at the Social Business Strategy Summit, Sandy Carter, Vice President, Social Business Evangelism and Sales at IBM, explains what a ‘social business’ is, and how IBM is setting the social business agenda – Aligning organisational goals and culture; Gaining social trust; Engaging through experiences; Networking business processes; Designing for reputation and risk management; and Analysing data.

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