Experience

Essential reading

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Since CEOs are often the major decision-maker within an organisation, it’s important to understand the decision-making styles of customer-...
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This is the second piece examining why customer effort is a good thing. Read part one: Why brands must stop trying to eliminate customer...
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Research shows that it's much more cost-effective to focus on nurturing relationships with existing customers than finding and converting...
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Struggling to identify the significance of the Internet of Things (IoT) for the customer experience? You’re not alone! According to new...