Engagement

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If you have worked in B2B for a while, you have used a derivative form of a buyer persona to segment your buyers. Tony Zambito, the founder...
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The 2017 Edelman Trust Barometer reports a downturn. So said 33,000 people from 28 countries. It makes dramatic reading. Even the executive...
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What makes a brand a customer experience leader? In retail, leaders are those that “go above and beyond customer expectations”, according...
The IBM 2017 Customer Experience Index (CEI) study finds that brands need to work harder to meet consumer expectations. To avoid being...