Engagement

Essential reading

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A couple of years ago - during a water-cooler conversation on the requirements for success in an increasingly digital world - my then...
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It’s difficult to create a Blue Ocean. Even if you created one, it soon turns red. Why? The common explanation: innovations are copied ...
For today’s consumers, authenticity is key. But how can brands transform real-time moments during the customer's journey into genuine,...
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In part one of this series, we examined the role silos play in hampering the customer experience. In the second half of the series, we will...
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