Engagement

Essential reading

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Customer journey maps aren't about examining a journey to purchase - they're about exploring the journey to a customer relationship. This...
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Last June, MyCustomer covered some of the implications that Brexit could have on customer-centricity. (Read Five ways that Brexit will...
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We are constantly in pursuit of that valuable connection between a brand and consumer. We are all continually identifying key insights for...
This executive primer tells you everything you should know about chatbots for customer engagement. What’s inside: Chatbots 101: What they...