Engagement

Essential reading

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In recent weeks, we’ve been examining the CEM maturity model – an increasingly popular framework that gauges and steers the development of...
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Customer journey mapping continues to gain both traction and increased relevance as organisations around the globe continue to orient...
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While the role of chief customer officer (or equivalent) has proliferated in recent years, evidence suggests that there is still some way...
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MyCustomer recently highlighted the growing popularity of the CEM maturity model - a framework created by DHL Global, in collaboration with...
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