Loyalty

Essential reading

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Much has been written about the emergence of customer experience as a key competitive battleground for businesses - a Gartner survey of...
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I was listening to a Freakonomics podcast recently, titled “ In Praise of Incrementalism ”. It struck a chord with me on several different...
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The following article is an abridged extract taken from The Customer Experience Book by Alan Pennington. Let’s explore the notion of the ‘...
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Is there a big relationship split on the cards? Is heartbreak on the horizon? Because the truth is that you and your customers have been...
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