A growing number of c-suite executives will prioritise investment in customer experience over the next three years. So why has it become such a matter of urgency for so many business leaders?
Research by Genesys and The Economist Intelligence Unit examined the benefits of CX investment, how much investment has risen and is set to rise, plus who most commonly has responsibiilty for customer experience in the business.
The infographic below shares some of the most interesting findings from the research.
[Click to enlarge]