Voice of the Customer

Essential reading

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Did you know that by the year 2020, customer experience will overtake price and product as the leading brand differentiator? If you want to...
In this guide, we address a number of the critical elements of creating and managing a Voice of the Customer programme. Most true...
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By 2010, a quarter of Americans (24%) had posted product reviews or comments online, and 78% of internet users had gone online for product...
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Customer journey mapping is a valuable marketing exercise, providing the basis for all good customer experience design and what needs to be...