Chatbots officially entered our collective stream of consiousness in April 2016, when Facebook made its Messenger platform open to widespread chatbot development. But behind the buzz, what's the reality of artificial intelligence in chat? Can conversational robots really solve all our customer service, sales and marketing headaches?
Forrester research says 63% of marketing professionals now rely on journey maps. The question is - how do you ensure your journey maps are leading to the right outcomes, include the right people and incorporate the right technology?
GDPR will come into force in May 2018, and will introduce new rules designed to help consumers protect their data. The transition is a complex one that requires many marketers to develop a new blueprint for how they use their customers' data.