Hot Topics

Chatbots

Chatbots officially entered our collective stream of consiousness in April 2016, when Facebook made its Messenger platform open to widespread chatbot development. But behind the buzz, what's the reality of artificial intelligence in chat? Can conversational robots really solve all our customer service, sales and marketing headaches?   

 

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Customer journey

Forrester research says 63% of marketing professionals now rely on journey maps. The question is - how do you ensure your journey maps are leading to the right outcomes, include the right people and incorporate the right technology?

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2016 represented an exciting leap into new pastures for the marketing community. Augmented reality broke into the mainstream thanks to the...
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The European Commission has now published its proposed text to replace the existing ePrivacy Directive, which is set to become a new EU...