Hot Topics

Chatbots

Chatbots officially entered our collective stream of consiousness in April 2016, when Facebook made its Messenger platform open to widespread chatbot development. But behind the buzz, what's the reality of artificial intelligence in chat? Can conversational robots really solve all our customer service, sales and marketing headaches?   

 

Customer journey

Forrester research says 63% of marketing professionals now rely on journey maps. The question is - how do you ensure your journey maps are leading to the right outcomes, include the right people and incorporate the right technology?

General Data Protection Regulation (GDPR)

GDPR will come into force in May 2018, and will introduce new rules designed to help consumers protect their data. The transition is a complex one that requires many marketers to develop a new blueprint for how they use their customers' data.

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Aquila Insight’s head of analytics, Matt Hollingsworth, explores how brands can find hidden gems in their data to better understand the...
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26% of marketers believe their businesses are unprepared for GDPR, according to the Direct Marketing Association’s (DMA) latest survey. The...