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Editor's note
Welcome to MyCustomer.com - the voice of the customer relationship management (CRM) profession.
This month sees us turning our attention to the organisation's most important assets - its employees - examining the role they play in customer relationships. Therefore, in addition to our usual daily content, we'll be looking at topics including internal brand alignment, change management and the new skills/roles that are demanded in today's world of 'customer'.
Be sure to check out Jennifer Kirkby's May analyst report which provides a strategic overview of the topic, tying this month's content together.
Elsewhere, pop by the MyCustomer.com news blog, where Stuart Lauchlan will be providing regular updates on the breaking stories and rumours from the world of customer management.
Don't forget to visit our forums for all your questions and opinions. And if you've yet to join our community, why not register now - for free - and receive the latest updates delivered directly to you.
Neil Davey
Editor
MyCustomer.com
Our online directory provides a comprehensive list of suppliers in all fields of customer management. From software to consultancy, if you are looking for a solution, click here.
The new roles shaping the world of customer relationship management
Jobs boards are bursting with ads for customer relationship management positions. So what roles and skills are in demand - and what new job titles are appearing? more...
Editor's choice
Customer service & experience feature
Oracle president Charles Phillips: Evangelising Enterprise 2.0 Oracle is setting up a dedicated Web 2.0 organisation, although president Charles Phillips admits there is still market confusion about Enterprise 2.0. So what is Phillips' Enterprise 2.0 pitch? more...Customer communication feature
Opinion: Marketing resource management is not a threat! MRM plays an important role in managing the increasing volume of work on marketing's plate - but cultural change has to occur for it to be accepted.more...MyCustomer.com news blog
Breaking news and views on the world of customer management courtesy of news and analysis editor Stuart Lauchlan, including: Enterprise 2.0 - what a wrench! more...Exclusive analyst report
Engaging employees the John Lewis way Measuring, training and rewarding employees can engage staff with your brand message. But making customer-facing employees the voice of the customer can be even more rewarding. more...Download of the week
The path to CRM success By SAPThis white paper explains how to approach CRM as a business strategy to generate new growth, attain operational excellence and enhance competitive agility.
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