The year is 2005. Microsoft’s CRM product has been on the market for two years now, and is selling briskly in the SME segment. At this rate, Microsoft will soon be able to announce a new engine of growth to replace its now mature desktop business.
And yet, the mood is gloomy over in Redmond. The reason for this apparent contradiction is that its customers projects are failing at an impressive rate. Informed sources put the proportion of unused licences at as high as 50 per cent.
