In my first article on Microsoft CRM (See "A nightmare scenario for Microsoft CRM?"), we saw that it won’t be enough for Microsoft to sell CRM software licenses; it also has to do its best to ensure that the underlying projects deliver business value and ROI so that the new SME customer base doesn’t end up joining the dismal statistics of CRM project failure.
How Microsoft can increase its chances of CRM success
Posted by MyCustomer in Customer intelligence, Customer experience, Marketing, Technology on Thu, 11/09/2003 - 12:22
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