The age of the empowered consumer has arrived. That’s the view of Clive Humby, the chair of Dunn Humby; the consultancy behind the success of Tesco’s Clubcard, which as part of a joint project team that helps to save the retailer around £300m a year. Both companies have a vested interested in each other with Tesco holding a 53% interest in its partner.
“We Are In The Age of the Empowered Consumer”, says Clive Humby
Posted by MyCustomer in Customer intelligence, Customer experience, Marketing, Technology on Tue, 31/08/2004 - 14:08
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