Every household in the UK receives bills and statements, whether it is a monthly bank statement, a quarterly phone bill or a bi-annual water bill. Customers open and read their bills and account statements (even just to gawp in disbelief or beam in satisfaction) as they contain personal and relevant information at either a household or individual level.
Bills and statements have become increasingly sophisticated. Because they are dynamically printed, they can include highly personalised advertisements, yet few companies exploit this opportunity.