Laura Ashley’s mail order sales grew by 35% last year. The company has joined forced with GB Group for at least three years. The aim is to continually assist the retailer in improving its operational CRM and data management. The result is that the retailer’s online sales have doubled over the last year.
Data first before you act
Posted by MyCustomer in Customer intelligence, Customer experience, Marketing, Technology on Tue, 19/10/2004 - 09:03
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you've already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site