The emerging field of "master data management" is simply how to deal with data that needs to be shared between different computer systems, data such as products or customers. So, four years after the big rationalisation of IT systems in the late 1990s, how many different computer systems does a large company have? One subsidiary of a large energy company, after putting in every module of SAP, still had 175 interfaces to other systems.
Are you master of your data, or its slave?
Posted by MyCustomer in Customer intelligence, Customer experience, Marketing, Technology on Thu, 10/02/2005 - 15:53
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