While chief executives and accountants debate the return on company investment and productivity, the activities which generate business rarely appear to come under such scrutiny. Marketing, which generates profit by anticipating and satisfying customer demand, requires considerable investment in money and resources, and is at the heart of every business. If all marketing is investment, why would companies not want to assess the returns on their money?
How to show the value of marketing
Posted by MyCustomer in Customer experience on Tue, 24/05/2005 - 08:17
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