Forward-thinking organisations are finding ways to get a true return on the investments they make in their customers. Here’s how.
There’s a new framework for measuring and creating customer value. It’s called Return on Customer (ROC). It urges today’s business leaders to focus on the long and short-term value from the asset that matters most: customers. In developing ROC, we have identified seven rules to ensure its success. Progressive organisations are already employing these strategies to build customer value. Follow these seven rules and you can, too.
