CRM – poisoned by 'curare'?

Posted by MyCustomer in Customer intelligence, Customer experience, Marketing, Technology on Fri, 10/06/2005 - 15:12

You may have read somewhere that the essence of CRM is based on CURARE, an acronym for:

  • Cross-selling
  • Up-selling
  • Retention (of customers)
  • Acquisition (of customers)
  • Reactivation (of customers)
  • Experience (of customers)

If your CRM is based on this advice, seek help now! Curare is poison! Call me quickly on 07770 721 128 for the antidote!

The massive CRM systems investments of recent years, for which CRM is ill-famed, were often based on this dangerous premise too, perhaps?

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