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Customer Service: Daft, but consistent

17-Nov-2005

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Stuart LauchlanThere are times when the customer service you get offered is so bad that you can either cry or laugh out loud. This week I suffered that crisis of the modern age: I couldn't find my mobile phone in the morning. Or should I say, I couldn't find my mobile phone the morning after the night before, the night before being a Netsuite gig in a rather nice bar in London... but I digress.

Having turned the house upside down I finally admitted to myself that I had clearly left it on one the planes, trains or automobiles that it had taken to get from London to Brighton on a Tuesday evening in November. But, I knew I had insurance on the phone, so while it was irritating it was not the end of the world. Oh, if only I'd known!

So I call my mobile provider, '3'. I go through to Bangalore or Delhi or some such point eastwards and after trawling the various menu options finally get to talk to a human being. I'd have been better sticking with the menu. Quite apart from the fact that I could hardly hear him and that when I could his accent was so thick that I could hardly understand what he was saying, it was when I could hear him that I realised that what he was saying was just... well, stupid!

He kept saying "Let me tell you now that... " before everything he said. "Let me tell you now that I request your name." "Let me tell you now that I request your date of birth." "Let me tell you now etc etc etc". Then after I managed to make him understand that I was reporting a lost phone, he told me that my phone had been used to call a number several times since I had lost it.

He read out the number. It was strikingly familiar. It was my own number. He was telling me that my own handset had been used to call... my own handset. I said to him that he was reading something wrong. "Let me tell you now that this is what is in the computer" he insisted. At this point I considered tears, but decided to burst out laughing - somewhat hysterically - instead.

Finally, I managed to convince him that he was reading out my own number. He put me on hold for 5 minutes. He came back. "Let me tell you now that this is your number." So I can't be calling myself on it, I ventured. "Let me tell you now that this is correct," he conceded. Then the line went dead. Clearly, an admission of error results in immediate, automated termination of the call, presumably a cunning precaution against the operator getting carried away and offering some assistance or advice.

I called back again. I called back 4 times. I spoke to five people in total. The final one was a particular joy. He asked for the serial number on the handset. I read it out. "That is not your handset," he said. "Where did you get that handset?" This was now totally bizaare. I was reporting a lost handset and was now seemingly on the verge of being accused of stealing my own handset. I read it out again. "That is not your handset," he repeated, proving that while 3's call centre people might be daft, by God they're consistent!

I suggested to him that possibly the wrong number was in their system. He read out his number. I read out mine. There was one digit difference. Could it be a computer error, I suggested? At this blasphemous suggestion, the automated cut off kicked in again and I was cast out into limbo. I gave up.

I'd like to take this opportunity to apologise to someone. There's someone out there whose handset has the serial number on it that 3 has in my records. That phone is now blacklisted and cut off as that's what they needed the number to do. So if your 3 phone suddenly went dead yesterday, sorry, it might be down to me... and of course the inherent incompotence of 3's inadequate, but presumably awfully cheap, call centre operatives.

Oh, and in the end, I found my handset. The cat was sleeping on it. It really was one of those days...

Click the 'Add your own comment' below to share your thoughts and opinions.

Stuart Lauchlan
News & Analysis Editor

stuart.lauchlan@mycustomer.com

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  • MyCustomer.com  17-Nov-2005
    Story read 6864 times

    User Comments: 13

    Incompetence pays!

    Simon van Os  20-Feb-2006 @ 15:23PM
       
    I can't sing 3's praises enough. After repeatedly failing to resolve an invoicing issue I had with them, along with continuous complaints about my handset and the level of reception for my phone they could not offer me more to keep my custom. I received a free upgrade to a new phone, a free Bluetooth headset, three month's free line rental and three month's half price line rental and the option to walk after that period if I am still unhappy. Unhappy?? I was so pleased I told my partner, who also has a 3 contract to do the same and she received the same deal from them.
    Hint for you - if you are bored of your handset and want to pay less for your phone - threaten to leave for another provider and they'll probably end up contributing towards your mortgage too.

    A Complete Contrast - Barclays Bank

    jeremy cox  22-Nov-2005 @ 15:19PM
       
    jeremy cox Now let it be said that I have always viewed my bank as a necessary evil, so imagine my surprise when the local branch in Holmfirth rang me today to ask if I'd had trouble with the cashpoint on Saturday........

    I'd been for a brisk walk with a couple of chums and we were rushing back to watch the England All Blacks game, and I ran to the cashpoint to get some drinking vouchers.

    When I got to the pub to buy a round I realised that Id not taken my money from the cashpoint!
    I had to drive back in to Holmfirth to get another £50 out, cursing myself for my own stupidity.

    Today the local branch lady rang to ask me if I'd had trouble with the cashpoint as it had retrieved my £50. I told her the story, leaving the bit about the pub out and she said '' don't worry I will credit your account for you.''

    Now that is what I call service and I feel £50 richer already!

    Offshore call centres

    Kevin Bell  18-Nov-2005 @ 12:32PM
       
    I have the utmost sympathy with your experience. I recently had to phone PowerGen and ended up speaking to an operator in a, presumably, Indian call centre (I could hear the accents of other operators around him) and also fell victim of the ACOR (Automated Cut Off Response). My enquiry was relating to a final bill that PowerGen had messed up and it was evidently not on the script of 'my' operator, so I was cut off. This is highly infuriating and, if I hadn't been moving and changing suppliers anyway, would have lost PowerGen a customer.

    As a postscript, I finally got through and was given another number to phone, which was in England!

    Kevin

    I know how you feel

    peter crowe  17-Nov-2005 @ 22:33PM
       
    When my mobile was stolen, I had the bright idea of phoning it. A voice said "Hello" and I asked "Who am I talking to?" and he said "The bloke who's got your phone. Now, sod off!!" At least he wasn't a cat!

    Your point about off-shored call cemtres is so true - I have had terrible service from my credit card company - an American Fast card! - when I talk to operators outside Brighton!

    Sadly, every company in the telecoms market talks about Customer Service, but they don't know how to spell it!

    Peter Crowe, in Prague

    Vote with your feet

    Joe Barrett  17-Nov-2005 @ 18:11PM
       
    Mobiles are commodity items, like beanz. You can take your number to any of the seven mobile providers in the UK. I just changed from one provider to another cos the service on my original provider was crap.

    Tell the supplier you are changing and then walk. PS - they are very nice when they know you are going to walk!!

    Polyphonic ringtones

    Duncan Smith  17-Nov-2005 @ 16:48PM
       
    Lesson learned - just because your phone can, never change the ringtone to a polyphonic "meeow" :-)

    We would love to have you...

    Scheril Murray  17-Nov-2005 @ 16:38PM
       
    Hello Stuart,
    I enjoyed your article. I work for T-Mobile as a Campaign Delivery Manager interfacing between Marketing and Customer Service. We are putting a lot of focus on our CRM approach and we are definitely planning to use "providing the best customer service experience" as our differentiating strategy. I am sorry to hear of your experience, but it presents an opportunity for another provider to change your perception of service in the wireless industry. Take a look at the T-Mobile.co.uk website. I feel that you will find our current offers competitive and we would love to have you as a customer.

    Regards,
    Scheril Murray
    Campaign Delivery Manager
    Retention and Development
    T-Mobile, UK

    I think you are all being terribly unfair ...

    Neil Watson  17-Nov-2005 @ 16:32PM
       
    After all the poor agents were only following their script, and if they don't they will no doubt be up on a disciplinary charge.

    Seriously, although there is no doubt that the language issue does cause problems, in the end its the quality of training and support - and management realising that calls/hour is not a good metric. The only metric is customer issue solved.

    I applied 4 times to work for Three (last year)

    ADAM SZYRLEWSKI  17-Nov-2005 @ 16:14PM
       
    ...and they rejected my CV as 'too competent' (10 years Customer Service experience - incl. 8 years Telco).
    Wicked...

    Boy I got a chuckle out of this article

    Ian Hayes  17-Nov-2005 @ 15:32PM
       
    Let me tell you now, is your cat an authorized user of your phone?

    Let me tell you now, why did the cat repeatedly call itself?

    I am forwarding this on to our call center team as they are trying to develop a business case for outsourcing.

    May I suggest...

    Edmar Damasceno  17-Nov-2005 @ 15:13PM
       
    I guess this is a problem with call centers all over the world. I have had similar problems in Brazil and, believe me, for several times I've been tempted to cancel the service. I am referring to all types of services, not only telecom.

    May I suggest that next time it happens -it will happen!- you call your own cell phone number? A scared pet is easier to handle than a call center operator.

    Well done 3

    Malcolm Wicks  17-Nov-2005 @ 15:12PM
       
    3 should be congratulated for giving semi literate untrained staff the opportunity to get on the job training.

    Incompetent 3

    Charlotte Phillips  17-Nov-2005 @ 14:31PM
       
    Well, I know exactly where you are coming from with 3.

    I have now moved mobile companies after having numerous unsuccessful calls regarding a faulty upgrade. The customer is supposed to be right aren't they? This is not something 3 believe in nor in apologising when they have spoken out of term and got things wrong, intimidation is their way. I found that communication from telephone, emails and written letters exasperating to receive a response - let alone one that is in reference to what I originally asked!
    Most infuriating and taking the mickey end of conversation comment - 'is there anything else I can help you with', when they never did help in the first place!

    3 should receive a gong for worst communication company! They should be banned from TV marketing until they can live up to their offerings!

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