Telefonica moves into on demand call centres

Telefonica Empresas, a branch of Telefonica, has launched an IP-based Contact Center On-Demand service based on its CosmoCall Universe platform.

Named CC DIDO, Telefonica Empresas's new service claims to provide businesses with a feature rich, multimedia contact center solution paid for on a monthly usage basis, with no up-front technology infrastructure investment.

"Contact Center On-Demand is a natural service for us to offer," said Jorge Astray, the CRM Business Development Manager in Telefonica Empresas.

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