How one Indian Bank is fending off global competition with detailed customer analysis and lifecycle relationship programmes.
The first time I spoke to Ajay Kelkar, VP of Marketing for one of India’s largest banks, the soundtrack of Mumbai traffic was unmistakable. Having just returned from three weeks in India I know that driving there is a game of 'chicken come dodgem cars; the only rule being sound your horn and don’t stop – even to turn across traffic!