Every business wants to improve its marketing performance. But to improve "Marketing", a business needs to be able to measure its performance, in order to understand how it may be improved. Despite its frequent over misuse, the word "Marketing" is not another name for advertising or selling, but comprises all those activities which anticipate and satisfy customer demand profitably.
Better marketing requires better measurement
Posted by MyCustomer in Customer experience on Wed, 01/03/2006 - 16:11
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