Marketing Performance Dashboard – Is it overstated?

When under the chairmanship of the late Lord Weinstock, GEC was generally considered one of the most efficient British companies of the past fifty years. Before Lord Weinstock’s retirement, GEC was known for its profits and cash mountain. This position of financial strength was credited to Lord Weinstock about whom, the story goes, that it was his daily habit of asking each of his main managers, how much money they had made that day.

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