Does Marketing suffer from "information overload"? There is a growing demand amongst marketing people and amongst those who fund marketing activities for the measurement of marketing performance. But marketing is a broad subject, involving all activities engaged in anticipating and satisfying customer demand profitably. As such, marketing activities encompass virtually everything in a business which is not purely to do with operations or finance, so the opportunity for performance measurement information can be vast.
Marketing performance – How much information do we need?
Posted by MyCustomer in Customer intelligence, Customer experience, Marketing, Technology on Mon, 05/06/2006 - 10:50
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