My, my, how the CRM world has turned in 10 years; 1996 was the year that catapulted Siebel, Vantive and Clarify into our consciences – remember? Call centres then were still places for customer conversations; and everyone told everyone else that customer retention was cheaper than acquisition, courtesy of Bain.
Net Promoter Score Wins 2006 CRM Award
Posted by MyCustomer in Customer intelligence, Customer experience, Marketing, Technology on Mon, 26/06/2006 - 11:49
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