Budgets are moving away from advertising and into direct marketing. As a result, we are all recipients of an increasing level of direct mail through the door, emails in the inbox, adverts with a telephone response number and text messages on the mobile. But companies would hardly be doing it if it did not work. So whose direct marketing do we think is effective and convincing, and what ends up in the bin?
Direct marketing – Champs and chumps in Europe
Posted by MyCustomer in on Wed, 30/08/2006 - 09:21
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