The latest research from data management specialists, CDMS, has concluded that 42% of UK companies outsource the entire campaign management process, with the exception of creative concept and design, up from 39% two years ago. These findings are drawn from research amongst senior marketers in the top 1000 UK companies.
47% of Banks outsource their Direct Marketing Campaign Management
Posted by MyCustomer in Customer intelligence, Customer experience, Marketing, Technology on Wed, 30/08/2006 - 09:24
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