Lastminute.com checks in increased conversions

Posted by MyCustomer in Customer intelligence, Customer experience, Marketing, Technology on Thu, 28/09/2006 - 14:25

Lastminute.com is reporting a 28 per cent increase in look-to-book conversion rates through its website, since implementing Omniture’s web analytics and business optimisation software.

The company has also seen a 700 per cent increase in click-throughs for newly-developed navigation tabs, penetrating into targeted areas if the lastminute.com website - representing a substantial increase in offer exposure and sales potential.

More than 200,000 unique visitors from the UK alone visit lastminute.com properties every day.

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