Harrods is boosting its loyalty scheme beyond its own-brand credit card holders as part of a new in-store customer loyalty programme.
Customers will be invited to join the new scheme in-store or online following their transaction. The launch will also be supported by a direct mail campaign and in-store marketing collateral.
Harrods has already migrated 90,000 loyalty members from GE Capital Card to the new programme to form the initial membership platform, with an additional target of one million members over the next three years.
"We wanted to reach a wider selection of customers.
