Marketing directors often find themselves asking the same questions over and over again. Are we working as efficiently as possible? Are we spending money as planned? Would we make better decisions if we had better information at our fingertips? How can we accurately measure the return on investment from our campaigns? As the pressure to justify marketing expenditure and demonstrate results has grown, such questions have become more pressing.
Marketing precision replaces 'creative chaos' - The role of MRM and how it relates to CRM
Posted by MyCustomer in Customer experience on Wed, 11/10/2006 - 10:39
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