We all love phrases such as "customer service", "joined-up customer service", and, of course, "software as a service" (you may detect a theme emerging here). Anyone would think we're in the service sector and there is a burgeoning service economy bulging out of the distressed and polluted brown-field sod where our manufacturing base used to be.
A good service-sector buzzphrase achieves many things:
- It galvanizes teams of people who are, or ought to be, working towards a shared goal (service).