For some time, business has been the subject of Best Practice, Dashboards, Balanced Scored Cards and other initiatives, all designed to improve business efficiency. In the business getting activities known as marketing, similar ideas have taken hold in the form of Total Quality Management (TQM), Return on Investment (ROI) and Marketing Metrics. All these processes are potentially important to business. However, the question is do any of these initiatives actually work?
Score cards and metrics – are they an unnecessary distraction?
Posted by MyCustomer in Customer intelligence, Customer experience, Marketing, Technology on Thu, 09/11/2006 - 15:35
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