Infrared bares all about Ann Summers customer habits

Adult retailer Ann Summers has increased sales across its 140 stores by using infrared customer counting technology to monitor customer traffic flows.

The company has used the data to offer greater flexibility in terms of opening hours and staff numbers to better serve customers at the busiest times and capitalize on surges in demand.

The company uses a Eurostop business intelligence module to analyse sales and customer conversion rates and match these metrics to staff members, hours of the day, and days of the week.

The company has also installed a time and attendance system, which has enabled more detailed monitoring of staff numbers and branch performance across different regions. By analysing data at store level, the company has been able to pinpoint when and where extra staff numbers can improve sales.