Competition is fierce in the financial services community. Struggling against increasingly fickle consumer behaviour, investment companies are striving to find the Holy Grail of customer loyalty – trying to find the balance of cross selling the right products to customers and tying them in to longer term relationships. Customer promiscuity is on the increase in every industry and the financial sector is no different.
Opinion: CRM for Competitive Edge
Posted by MyCustomer in Technology on Wed, 06/12/2006 - 08:31
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